Bars Without Alcohol? Inside The Growing ‘Sober Curious’ Trend | TODAY

Bars Without Alcohol? Inside The Growing ‘Sober Curious’ Trend | TODAY


HOT SPOTS RIGHT HERE IN NEW YORK CITY, I DECIDED TO CHECK IT OUT. CITY, I DECIDED TO CHECK IT OUT.>>Reporter: MUSIC, EXPERT>>Reporter: MUSIC, EXPERT BARTENDERS, SINGLE BARTENDERS, SINGLE 20-SOMETHINGS, THIS BAR HAS 20-SOMETHINGS, THIS BAR HAS EVERYTHING EXCEPT ALCOHOL. EVERYTHING EXCEPT ALCOHOL.>>YOU ARE JUST SAYING LET’S>>YOU ARE JUST SAYING LET’S MEET FOR DRINKS, BUT IS IT MEET FOR DRINKS, BUT IS IT REALLY ABOUT HOW MUCH ALCOHOL IS REALLY ABOUT HOW MUCH ALCOHOL IS IN THOSE DRINKS? IN THOSE DRINKS? I DON’T THINK IT ALWAYS HAS TO I DON’T THINK IT ALWAYS HAS TO BE. BE.>>Reporter: WELCOME TO LISTEN>>Reporter: WELCOME TO LISTEN BAR, A ONCE A MONTH POP-UP IN BAR, A ONCE A MONTH POP-UP IN NEW YORK’S LIVELY BOWERY NEW YORK’S LIVELY BOWERY NEIGHBORHOOD. NEIGHBORHOOD. WITH MENUS SPRINGING UP ACROSS WITH MENUS SPRINGING UP ACROSS THE COUNTRY, DETROIT, CHICAGO, THE COUNTRY, DETROIT, CHICAGO, AND ATLANTA, IT’S AT THE AND ATLANTA, IT’S AT THE FOREFRONT OF THE GROWING SOBER FOREFRONT OF THE GROWING SOBER CURIOUS TREND. CURIOUS TREND.>>ARE WE WANT TO HAVE MORE>>ARE WE WANT TO HAVE MORE SPACES AND OCCASIONS WHERE BEING SPACES AND OCCASIONS WHERE BEING DRY IS SOMETHING THAT’S DRY IS SOMETHING THAT’S ENCOURAGED AND COMPLETELY ENCOURAGED AND COMPLETELY CASUAL. CASUAL.>>Reporter: DRINK OPTIONAL?>>Reporter: DRINK OPTIONAL?>>YEAH.>>YEAH.>>Reporter: THAT’S A NOVEL>>Reporter: THAT’S A NOVEL CONCEPT IN THIS DAY AND AGE, NO? CONCEPT IN THIS DAY AND AGE, NO?>>TOTALLY.>>TOTALLY.>>Reporter: GOING OUT WHILE>>Reporter: GOING OUT WHILE FOREGOING A DRINK IS NO LONGER FOREGOING A DRINK IS NO LONGER FOR THE STRICTLY SOBER OR THE FOR THE STRICTLY SOBER OR THE CURRENTLY PREGNANT. CURRENTLY PREGNANT. A SURVEY OF CUSTOMERS REPORTED A SURVEY OF CUSTOMERS REPORTED MOST WERE SIMPLY HAVING A NIGHT MOST WERE SIMPLY HAVING A NIGHT OFF FROM ALCOHOL. OFF FROM ALCOHOL. ACTIVE EXERCISERS, HEALTH ACTIVE EXERCISERS, HEALTH CONSCIOUS AND THOSE WHO HAVE AN CONSCIOUS AND THOSE WHO HAVE AN EARLY MEETING IN THE MORNING. EARLY MEETING IN THE MORNING.>>ALCOHOL REALLY DOES KIND OF>>ALCOHOL REALLY DOES KIND OF HAVE A MONOPOLY ON HOW WE HAVE A MONOPOLY ON HOW WE SOCIALIZE AND HOW WE HAVE SOME SOCIALIZE AND HOW WE HAVE SOME OF THESE REALLY VALUABLE TIMES OF THESE REALLY VALUABLE TIMES OF BEING LOOSE AND BEING FREE, OF BEING LOOSE AND BEING FREE, BUT A LOT OF TIMES IT ALSO KIND BUT A LOT OF TIMES IT ALSO KIND OF GETS IN THE WAY OF WHAT WE’RE OF GETS IN THE WAY OF WHAT WE’RE TRYING TO DO. TRYING TO DO.>>Reporter: AND THAT’S A>>Reporter: AND THAT’S A RAPIDLY GROWING DEMOGRAPHIC. RAPIDLY GROWING DEMOGRAPHIC. A RECENT SURVEY SAYING PEOPLE IN A RECENT SURVEY SAYING PEOPLE IN THEIR EARLY 20s REPORTEDLY DRINK THEIR EARLY 20s REPORTEDLY DRINK 20% LESS THAN THE GENERATION 20% LESS THAN THE GENERATION BEFORE. BEFORE. APPS LIKE LUCID ORGANIZE SOBER APPS LIKE LUCID ORGANIZE SOBER EVENTS, EVEN DATING WITH FELLOW EVENTS, EVEN DATING WITH FELLOW NON-DRINKERS. NON-DRINKERS. ACTRESS MAY IS ONE OF THOSE ACTRESS MAY IS ONE OF THOSE CHOOSING WELLNESS OVER ALCOHOL CHOOSING WELLNESS OVER ALCOHOL ON MOST NIGHTS OUT. ON MOST NIGHTS OUT.>>I REACHED A POINT WHERE I>>I REACHED A POINT WHERE I REALIZED THE REASON I WAS REALIZED THE REASON I WAS DRINKING WAS JUST FOR OTHERS, DRINKING WAS JUST FOR OTHERS, JUST TO LIKE NOT LET ANYONE ELSE JUST TO LIKE NOT LET ANYONE ELSE FEEL UNCOMFORTABLE. FEEL UNCOMFORTABLE. SO I JUST DIDN’T CARE. SO I JUST DIDN’T CARE. AND IT WAS REALLY LIBERATING TO AND IT WAS REALLY LIBERATING TO BE LIKE, YEAH, I’M NOT DRINKING. BE LIKE, YEAH, I’M NOT DRINKING. IT’S FINE. IT’S FINE. YOU DRINK. YOU DRINK. LIKE I’LL GET YOU WHATEVER YOU LIKE I’LL GET YOU WHATEVER YOU WANT. WANT. I AM NOT GOING TO DO IT. I AM NOT GOING TO DO IT.>>Reporter: IS THERE SOMETHING>>Reporter: IS THERE SOMETHING ABOUT THE TIMES IN WHICH WE LIVE ABOUT THE TIMES IN WHICH WE LIVE THAT HAVE MADE A CONCEPT LIKE THAT HAVE MADE A CONCEPT LIKE THIS MORE POPULAR THAN IT WOULD THIS MORE POPULAR THAN IT WOULD HAVE BEEN FIVE OR TEN YEARS AGO? HAVE BEEN FIVE OR TEN YEARS AGO?>>SO MANY THINGS, HONESTLY.>>SO MANY THINGS, HONESTLY. I MEAN, SOCIAL MEDIA IS HUGE. I MEAN, SOCIAL MEDIA IS HUGE. I THINK THERE IS A BETTER I THINK THERE IS A BETTER ABILITY FOR PEOPLE TO DISCOVER ABILITY FOR PEOPLE TO DISCOVER SOMEWHAT NICHE THINGS THAT THEY SOMEWHAT NICHE THINGS THAT THEY ARE INTERESTED IN AND CONNECT ARE INTERESTED IN AND CONNECT WITH PEOPLE. WITH PEOPLE. AND I WOULD SAY ALSO CULTURALLY, AND I WOULD SAY ALSO CULTURALLY, WE ARE LIVING IN A TEAM WHERE WE ARE LIVING IN A TEAM WHERE EVERYONE REALLY WANTS TO EVERYONE REALLY WANTS TO CUSTOMIZE THEIR LIFE TO WHAT CUSTOMIZE THEIR LIFE TO WHAT FEELS RIGHT TO THEM. FEELS RIGHT TO THEM.>>Reporter: TO BE CLEAR THOUGH,>>Reporter: TO BE CLEAR THOUGH, YOU ARE NOT A TEETOTALER, RIGHT? YOU ARE NOT A TEETOTALER, RIGHT?>>NO.>>NO.>>Reporter: THIS ISN’T DESIGNED>>Reporter: THIS ISN’T DESIGNED TO REPLACE THE TRADITIONAL BAR, TO REPLACE THE TRADITIONAL BAR, IS IT? IS IT?>>THERE ARE 10,000 BARS IN NEW>>THERE ARE 10,000 BARS IN NEW YORK CITY, AND I’M UNDER NO YORK CITY, AND I’M UNDER NO IMPRESSION THAT LIKE THOSE IMPRESSION THAT LIKE THOSE 10,000 BARS WILL GO AWAY, NOR DO 10,000 BARS WILL GO AWAY, NOR DO I WANT THEM TO. I WANT THEM TO. TO ME IT’S NOT ABOUT BEING TO ME IT’S NOT ABOUT BEING ANTI-ALCOHOL. ANTI-ALCOHOL.>>Reporter: THIS IS ABOUT>>Reporter: THIS IS ABOUT GIVING PEOPLE ANOTHER CHOICE? GIVING PEOPLE ANOTHER CHOICE?>>TOTALLY.>>TOTALLY.>>Reporter: AND THE DRINKS>>Reporter: AND THE DRINKS THEMSELVES ARE HIGH ON FLAVOR THEMSELVES ARE HIGH ON FLAVOR AND LOW ON RISK FOR A HANGOVER. AND LOW ON RISK FOR A HANGOVER. LOOKS LIKE A TRADITIONAL LOOKS LIKE A TRADITIONAL COCKTAIL. COCKTAIL.>>ABSOLUTELY.>>ABSOLUTELY.>>Reporter: BASED ON THE>>Reporter: BASED ON THE POPULARITY OF LISTEN BURGLARLIS POPULARITY OF LISTEN BURGLARLIS AND MORE PEOPLE ARE LEARNING AND MORE PEOPLE ARE LEARNING THAT DITCHING THE ALCOHOL, EVEN THAT DITCHING THE ALCOHOL, EVEN TEMPORARILY, DOESN’T MEAN LOSING TEMPORARILY, DOESN’T MEAN LOSING THE EXPERIENCE. THE EXPERIENCE.>>WE HAVE REALLY FUN>>WE HAVE REALLY FUN CONVERSATIONS AND, YOU KNOW, CONVERSATIONS AND, YOU KNOW, START DANCE PARTIES. START DANCE PARTIES. WE HAVE KIND OF BEEN TOLD THAT WE HAVE KIND OF BEEN TOLD THAT WE CAN ONLY BE THOSE PEOPLE WHEN WE CAN ONLY BE THOSE PEOPLE WHEN WE’RE DRUNK, BUT WHEN YOU HAVE A WE’RE DRUNK, BUT WHEN YOU HAVE A SPACE THAT INVITES YOU TO KIND SPACE THAT INVITES YOU TO KIND OF BRING THAT OUT IN YOURSELF

16 thoughts on “Bars Without Alcohol? Inside The Growing ‘Sober Curious’ Trend | TODAY

  1. From my observation, I’ve never seen anything good come from drinking. I’ve never seen it improve a marriage, get anyone a job promotion or really benefit anyone in a positive way. On the other hand I have seen it ruin many lives.

  2. Novel idea? Nope! Surprised this has not caught on sooner! Hopefully more will pop up in other parts of the country too. Who doesn't enjoy a speciality drink without the alcohol, then you can actually enjoy it!

  3. Where I live binge drinking is normal. I don't want it to be my norm anymore. I like to think I'm not alone

  4. It’s all fun and game until you pay your tab and realize you paid $135 on some juice.
    This honestly sounds like a stoner idea.

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