If Black Friday Felt Quieter, It’s Because Shoppers Were Online | NBC Nightly News


ARE. AS JO LING KENT REPORTS, THE BARGAIN AS JO LING KENT REPORTS, THE BARGAIN HUNTERS ARE JUST REPORTS, THE BARGAIN HUNTERS ARE JUST GETTING STARTED. HUNTERS ARE JUST GETTING STARTED.>>Reporter: BLACK GETTING STARTED.>>Reporter: BLACK FRIDAY RUSHED IN EARLY>>Reporter: BLACK FRIDAY RUSHED IN EARLY ACROSS THE COUNTRY FRIDAY RUSHED IN EARLY ACROSS THE COUNTRY FROM CALIFORNIA TO ACROSS THE COUNTRY FROM CALIFORNIA TO CHILLY NEW YORK. FROM CALIFORNIA TO CHILLY NEW YORK.>>I’M WEARING CHILLY NEW YORK.>>I’M WEARING EVERYTHING IN THREE>>I’M WEARING EVERYTHING IN THREE LAYERS. EVERYTHING IN THREE LAYERS.>>Reporter: AT LAYERS.>>Reporter: AT MINNESOTA’S MALL OF>>Reporter: AT MINNESOTA’S MALL OF AMERICA, 3,000 MINNESOTA’S MALL OF AMERICA, 3,000 SHOPPERS BUNDLED UP TO AMERICA, 3,000 SHOPPERS BUNDLED UP TO KICK OFF THE HOLIDAY SHOPPERS BUNDLED UP TO KICK OFF THE HOLIDAY SHOPPING SEASON. KICK OFF THE HOLIDAY SHOPPING SEASON.>>40, 50% OFF. SHOPPING SEASON.>>40, 50% OFF. GOOD DEALS.>>40, 50% OFF. GOOD DEALS. I LIKE THEM THIS YEAR. GOOD DEALS. I LIKE THEM THIS YEAR.>>I HAVE SAVED MORE I LIKE THEM THIS YEAR.>>I HAVE SAVED MORE THAN WHAT I EXPECTED.>>I HAVE SAVED MORE THAN WHAT I EXPECTED.>>Reporter: BUT THAN WHAT I EXPECTED.>>Reporter: BUT EXPERTS AND SHOPPERS>>Reporter: BUT EXPERTS AND SHOPPERS SAY ON THE GROUND, EXPERTS AND SHOPPERS SAY ON THE GROUND, BLACK FRIDAY FELT SAY ON THE GROUND, BLACK FRIDAY FELT QUIETER THIS YEAR. BLACK FRIDAY FELT QUIETER THIS YEAR.>>I THOUGHT IT WOULD QUIETER THIS YEAR.>>I THOUGHT IT WOULD BE PACKED, LINES>>I THOUGHT IT WOULD BE PACKED, LINES EVERYWHERE, IT’S NOT. BE PACKED, LINES EVERYWHERE, IT’S NOT.>>Reporter: THANKS TO EVERYWHERE, IT’S NOT.>>Reporter: THANKS TO SOARING CONSUMER>>Reporter: THANKS TO SOARING CONSUMER CONFIDENCE, THIS BLACK SOARING CONSUMER CONFIDENCE, THIS BLACK FRIDAY IS STILL ON CONFIDENCE, THIS BLACK FRIDAY IS STILL ON TRACK TO BE ONE OF THE FRIDAY IS STILL ON TRACK TO BE ONE OF THE STRONGEST IN YEARS. TRACK TO BE ONE OF THE STRONGEST IN YEARS. ON THANKSGIVING DAY STRONGEST IN YEARS. ON THANKSGIVING DAY ALONE, CONSUMERS SPEND ON THANKSGIVING DAY ALONE, CONSUMERS SPEND AN ESTIMATED $3.7 ALONE, CONSUMERS SPEND AN ESTIMATED $3.7 BILLION, RISING A AN ESTIMATED $3.7 BILLION, RISING A STAGGERING 28% OVER BILLION, RISING A STAGGERING 28% OVER LAST YEAR. STAGGERING 28% OVER LAST YEAR.>>WERETAILERS ARE LAST YEAR.>>WERETAILERS ARE OFFERING GREAT DEALS>>WERETAILERS ARE OFFERING GREAT DEALS NOT JUST IN THE STORES OFFERING GREAT DEALS NOT JUST IN THE STORES BUT ONLINE SO FOR NOT JUST IN THE STORES BUT ONLINE SO FOR PEOPLE THAT WANT TO BUT ONLINE SO FOR PEOPLE THAT WANT TO STAY HOME, THEY CAN PEOPLE THAT WANT TO STAY HOME, THEY CAN GET BLACK FRIDAY STAY HOME, THEY CAN GET BLACK FRIDAY DEALS. GET BLACK FRIDAY DEALS.>>Reporter: BARGAIN DEALS.>>Reporter: BARGAIN HUNTERS OVERWHELM SOME>>Reporter: BARGAIN HUNTERS OVERWHELM SOME MAJOR WEBSITES HUNTERS OVERWHELM SOME MAJOR WEBSITES BRINGING DOWN LOWES MAJOR WEBSITES BRINGING DOWN LOWES AND J. CREW. BRINGING DOWN LOWES AND J. CREW. TABLETS SLASHED 33%. AND J. CREW. TABLETS SLASHED 33%. TVS DOWN 22%. TABLETS SLASHED 33%. TVS DOWN 22%. COMPUTERS CUT BY 16%. TVS DOWN 22%. COMPUTERS CUT BY 16%. AND YOU CAN EXPECT COMPUTERS CUT BY 16%. AND YOU CAN EXPECT MORE BARGAINS TOMORROW AND YOU CAN EXPECT MORE BARGAINS TOMORROW ON SMALL BUSINESS MORE BARGAINS TOMORROW ON SMALL BUSINESS SATURDAY, AND CYBER ON SMALL BUSINESS SATURDAY, AND CYBER MONDAY IS RIGHT AROUND SATURDAY, AND CYBER MONDAY IS RIGHT AROUND THE CORNER. MONDAY IS RIGHT AROUND THE CORNER. SHOPPING EXPERTS SAY THE CORNER. SHOPPING EXPERTS SAY IF YOU MISSED A GOOD

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