Panda Express’ Chinese New Year Collaboration with Artist Jing Wei

Panda Express’ Chinese New Year Collaboration with Artist Jing Wei


some people might think that Chinese New Year is a very exclusive holiday but at the core it’s actually just about
celebration and togetherness and eating a ton of food my name is Jing Wei and I am an
illustrator based in New York I was excited to work with Panda Express
because I grew up eating Panda Express the more that I learned about the
founder’s story and about what the company was built on the more excited I
became about the collaboration I felt like they’re very closely
reflected my own experiences growing up as a Chinese-American I started out designing for the cup and
I wanted to feature the dragon dance because there was just such a huge
celebration and I wanted that to be a very prominent part of the design for
the Hale design I wanted to have one central dinner scene but also
incorporate a lot of smaller moments around the table like a grandmother
handing her grandchild a red envelope for the kids meal design I wanted to
feature the number eight in a playful way because the number eight is a very
lucky number it’s the most lucky number in Chinese culture I wanted to make it
kind of fun by creating the eight out of noodles what I love about celebrating
Chinese New Year now is that living in New York people are coming and going I’m meeting new people all the time and I can still celebrate with the people that
I love who are around me and introduce new people to the culture and to the
traditions you

Leave a Reply

Your email address will not be published. Required fields are marked *

Releated